Roxx was founded in 2006, by Tanya Ashraf and is based in Ajman, UAE. Our flagship store located on Ajman Beach Road was initially setup as a multi-designer boutique and has since swiftly evolved into an exceptional fashion power house in its own right, with an outlook to offer a unique take on fashion that is infused with contemporary culture.

Roxx’s dresses are known for harmoniously blending classic styles with modern creative twists, with a very fashion forward approach – to achieve that quintessential glamorous look for any occasion.

Our designers work to create breathtakingly beautiful ensembles for all occasions. Every ensemble created by us makes a statement, and our uniquely designed silhouettes help you exude confidence.

We are not just a brand; we are a lifestyle that celebrates individuality, creativity, and timeless fashion.
At Roxx, we believe that fashion is more than just clothing—it’s a form of self-expression, confidence, and empowerment. Whether you’re dressing for a casual day out or a special occasion, we are here to create the best for you, no matter the setting.
Our commitment to quality craftsmanship, attention to detail, and sustainable practices sets us apart. Each garment is thoughtfully crafted using the finest materials, ensuring both luxury and durability.